Insights
Founder notes and working essays, not an SEO blog — published when there's something worth saying, drawn from what we're actually seeing in client work.
AI & expertise
AI makes content cheaper to produce. That doesn't make real expertise less valuable — it makes it more valuable, if you know what to do with it.
Consulting philosophy
A reflective, still-unresolved question about proximity, boundaries, and what it actually means to be a partner rather than a vendor.
Events & strategy
A good-looking event with no system around it rarely builds anything that lasts. The event is one moment — the system is the work.
China & platforms
Observations from watching Xiaohongshu develop since around 2019 — and why the platform question usually isn't the real one.
Price & culture
A friend's blunt question about our client base, a year in — and why the honest answer is about care, not price.
New thinking is added here as it's written — nothing is published before it's ready.